Web Content Strategist -> Product Manager

I turn conversion data into product decisions teams can ship.

I spent 4.5 years improving digital performance across 70+ dealership websites for one of Utah's top five companies by revenue. I now want product ownership: clearer prioritization, stronger discovery, and measurable customer impact.

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Tenure: 4.5 years
Sites: 70+
Scope: Enterprise web + CRO

Target Product Roles

Product Manager
Growth Product Manager
Technical Product Manager

Replace title targets once you decide your lane.

Case Studies

Starter cards below are intentionally detailed so you can trim later.

Artifact Library

Use this section to prove process, not just outcomes.

Experiment brief: hypothesis, KPI, segment, and success threshold.
Annotated funnel: screenshot of drop-off points with notes.
Decision log: what changed, why, and what was deprioritized.
Stakeholder memo: one-page update sent to sales, dev, or leadership.
Roadmap slice: next 90-day bets and rationale.
Customer voice reel: 3-5 clips from calls or support threads.

Core Product Skills

Discovery: user journey mapping, problem framing, risk analysis.
Delivery: requirement writing, scope control, launch readiness.
Measurement: funnel instrumentation, KPI trees, experiment readouts.
Collaboration: cross-functional alignment with design, dev, and sales.
Technical fluency: HTML/CSS/JS literacy and implementation constraints.
Communication: concise updates, tradeoff calls, executive summaries.

30-Day Assignment Plan For Aaron

Week 1: Build a metrics baseline for three funnels (VDP -> lead, SRP -> VDP, CTA -> contact).
Week 1: Write two concise case-study drafts using problem, action, outcome format.
Week 2: Capture five artifacts (brief, dashboard, screenshot, memo, decision log).
Week 2: Record a 90-second walkthrough video per case study (screen + voice).
Week 3: Interview two internal partners and summarize top friction points.
Week 3: Create one product requirements doc for a conversion feature idea.
Week 4: Publish v2 portfolio copy with quantified outcomes and clearer PM framing.
Week 4: Add one "what I would do next" section with a mini roadmap.

Reasonable time target: 4-6 hours per week.

Let’s build products that convert and retain.

Email: aaron@example.com
LinkedIn: Add profile URL
Resume: Add PDF URL